GroForth: Know the essentials about your business

GroForth: Know the essentials about your business
In this Q&A, we talked to Sarah Daly – Founder and CEO at GroForth.
# Tell us about yourself and your company.

Hello, my name is Sarah Daly, and I established GroForth 7 years ago. GroForth is based in Blackrock, Co. Dublin and caters for clients locally, nationally and internationally. We provide financial back-office support and data-driven insight for growth-focused businesses, technology companies and professional services firms. We partner with our clients to really understand their goals, and tailor our solutions to meet their unique needs, regardless of what stage of development their business is at.

GroForth’s bespoke management reporting and information services enable clients to access insights and reporting not normally available outside of large corporations. They are also timely, practical and easy to understand. This information helps our clients to manage their businesses more effectively both day-to-day and make critical business decisions.

I became a member of the Association of Chartered Certified Accountants and a fellow of the association in 2014. I also hold a Tax Technician qualification (TMITI) from the Irish Taxation Institute, and I have a vast amount of experience across a wide range of business sectors in both public practice and Industry in bookkeeping, accounting, audit and taxation.

From a young age, I watched my family business in Kerry grow from a small newsagent to a full-service convenience store employing approximately 25 people (the store has since been sold by the family and is still operational today).

During that time, I was privileged to see first-hand how a business operates and the highs and lows that come with being an entrepreneur. It is this unique experience that I bring to my clients in GroForth.

# What challenges are you helping your customers solve?

At present, the Covid-19 schemes are keeping both us and our clients busy with all the compliance checks that require a 5 day turn around time. Keeping up to date with all the government and Revenue announcements so that we can update our clients, is paramount to us and they receive regular emails from the team with this information.

# How is the business responding to the COVID-19 challenge?

From day one, I established GroForth as a virtual business. Before lockdown, the team had been working from home and will continue to do so for the moment. We have implemented a daily huddle to check in and see what everyone is working on and to collaborate on specific projects that might be proving to be challenging.

# What would be your advice to Irish businesses to help make it through the coming months?

Talk to one another. While there are challenges meeting people face to face, technology such as Zoom, Skype, Microsoft Teams have created platforms to overcome this and allow the conversation to happen, or you could do it the traditional way and pick up the phone.

# If you had one piece of advice for a new entrepreneur, what would it be?

If you really want to do it, you have to take the chance. It is always worth it. There is nothing worse than saying “What if…” in years to come. Have no regrets, be yourself and always ask for help.

# How do people get in touch with you?

People can contact me directly by email sarah.daly@groforth.com or my direct dial 087 9959521