Go Wild in the Kitchen in support of men affected by prostate cancer

Caption: Bobby Kerr, Lorraine Toner, Irish Cancer Society, and Bobby Power launch Go Wild in the Kitchen, a new downloadable cookbook raising funds for men affected by prostate cancer.

Top Irish chefs are urging home cooks to whip up a storm of tasty dishes from a new cookbook in aid of the Irish Cancer Society. The new downloadable cookbook, priced €5, is available to buy online now, with all proceeds going to support people affected by prostate cancer.

Go Wild in the Kitchen is the brain child of Bobby Power, accredited Business All-Star, creator of Go Wild Magazines, who brought together a collection of delicious recipes from chefs based along the Wild Atlantic Way. As most of the chefs featured in the book are male, he used the opportunity to raise awareness of prostate cancer, and raise money for the Society’s cancer research and free support services for those affected by the illness. Over 3,600 men are diagnosed with prostate cancer in Ireland each year.

The book features over 30 recipes and stunning photography from three distinct areas
along the Wild Atlantic Way; the North Coast, Mid-West and Southern region. Mouth- watering dishes on the menu include glazed Bourbon steak, hot smoked salmon and
crusted pork loin to wow with at dinner time. The tasty creations come from top chefs
in Ashford Castle, Parknasilla Resort and Dromoland Castle to name just a few.

The book was launched by broadcaster Bobby Kerr, a cancer survivor. He said, “Every
year over 40,000 people hear the dreaded words ‘you have cancer’. In 2015, one of those people was me. Thankfully years of cancer research had developed smart ways of treating the disease and this ultimately saved my life. I’m delighted to help launch Go Wild in the Kitchen and urge any foodies to download the book and help raise crucial funds to help men affected by prostate cancer.

Bobby Power said, “Our team were delighted to have the opportunity to put together this charity cookbook with some amazing chefs from right along the Wild Atlantic Way. Hopefully the book will achieve its key aims of greater prostate cancer awareness, and to highlight our great food on the Wild Atlantic Way.

November is Prostate Cancer Awareness Month and people across Ireland are also
participating in Movember to support men affected by this form of cancer.

You can download the Go Wild Cook book here and for more information, contact Mary Ellen Breen on 01 2310 573 or mbreen@irishcancer.ie.